


AIRBUGGY
INTRO AIRBUGGY is Japan’s pre-eminent manufacturer of high-end strollers and multipurpose buggies. Buggies for baby, pet, and shopping. INPUT AIRBUGGY requested positioning as a high-end Japanese lifestyle brand with an international feeling that would appeal...
Davidoff
INTRO Davidoff, the Imperial Tobacco portfolio luxury brand considered entry to the Japan market. INPUT Davidoff maintains the position as a luxury brand that targets affluent consumers worldwide. Davidoff’s intuition suggested that in Japan, the position and target...