INTRO

Daito Corporation produces vending machine systems, bill, and coin counters as well as products for vending machines, cosmetics, daily necessities, and hotel amenities.

INPUT 

Product branding, packaging and catalog design for the amenities brand, Natural Herb. Catalog for product line CARAT as well as Daito Corporation website design.

OUTPUT 

Daito Corporation received a fresh and modern online presence which included newly designed brand assets and product photography. The design direction was then applied on product marketing materials including all product line catalogs. Daito was able to secure more substantial market share in amenities sales subsequently which positioned them as a market leader for B2B products in their categories.

SCOPE  

Brand Development
  1. Brand Consulting
  2. Brand Strategy
  3. Concept & Ideation
  4. Brand Image
  5. Brand Design
  6. Brand Statements
  7. Key Visual Design
  8. Creative Copy JP / EN
  9. Brand Tagline JP / EN
  10. Design Application
  11. Brand Asset
    1. Print Design Assets
    2. Digital Design Assets
    3. Motion Design Assets
    4. Video Design Assets
  12. Brand Video
  13. On Brand Video
  14. Product Benefits Video
  15. Social Media Content
    1. HERO
    2. HUB
    3. HYGIENE
Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
Package Design
  1. Concept & Ideation
  2. Product Naming
  3. Product Identity
  4. Product Positioning
  5. Label Design
  6. Symbol Design
  7. Insert Design
  8. Copywriting
  9. Creative Copy
  10. Catch / Tagline
  11. Illustration
  12. Iconography
  13. Infographics
Print Design
  1. Information Architecture
  2. Information Hierarchy
  3. Design Layout
  4. Print Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Infographics
  5. Copywriting
  6. Transliteration
  7. Copy Localization
Photo Production
  1. Pre-Production
    1. Talent Casting
    2. Location Scout
    3. Location Permits
    4. Budgeting
    5. Logistics
  2. Production
    1. Hair Style
    2. Fashion Design
    3. Appeal
    4. Transportation
    5. Catering
  3. Post-Production
    1. Photo Retouch
    2. Photo Formats
    3. Photo Assets
    4. Photo Montage
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup
Daito / Natural Herb Product – Still Photography & Retouch / Commercial Use
Daito / Natural Herb Product – The Catalogue , Print
Daito / Natural Herb – Product Design
Daito Website
Daito / Carat Amenity Range – Photoshoot & Brochure