INTRO

beBEAM is the interior light housed in a solid, sturdy aluminium casing. beBEAM’s two light colour options are the perfect accessory to make the mood just right. The body with fabric coating resembles the kendo sword, while the warm light delivers the sunbeams. The product needs to be wrappedd for market.

INPUT 

The Idea is there, now we need to refine the design of the product, verbalise and visualise the concept, fix the name and brand, categorise the lineup, design the packaging, e-commerce landing website, and the product / brand video to launch the new product to the market. 

OUTPUT 

The total package: From zero to hero. Start with the product name, lineup categories, informative website, product photography and video to launch and sell the product on the internet. The sturdy packaging reflects the nature of the product and withstands long-distance shipping. The beBEAM brand is developed, which sets the tone for future naming convention of Wallcolor’s brand portfolio.

SCOPE  

Brand Development
  1. Brand Consulting
  2. Brand Strategy
  3. Concept & Ideation
  4. Brand Image
  5. Brand Design
  6. Brand Statements
  7. Key Visual Design
  8. Creative Copy JP / EN
  9. Brand Tagline JP / EN
  10. Design Application
  11. Brand Asset
    1. Print Design Assets
    2. Digital Design Assets
    3. Motion Design Assets
    4. Video Design Assets
  12. Brand Video
  13. On Brand Video
  14. Product Benefits Video
  15. Social Media Content
    1. HERO
    2. HUB
    3. HYGIENE
Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
Website Design
  1. Digital Strategy
    1. Wireframe Design
    2. Navigation Design
    3. Responsive Design
  2. Design Layout
    1. User-Centric Search Design
    2. Information Architecture
    3. Information Hierarchy
    4. Conversion Flow
  3. On Brand Design
  4. Digital Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Motion Graphic
  5. Copywriting JP / EN
Website Integration
  1. Domain & Server
  2. Content Management System (CMS) Setup
  3. App Wireframing
    1. v.1 UX/UI
    2. v.2 UX/UI
  4. Web App Development
  5. Mobile App Development
  6. E-Commerce Integration
    1. Consulting
    2. International Solution
    3. Local Solution
  7. Custom Solution
    1. Custom Image Upload Engine
    2. Third-Party SaaS integration
Video Production
  1. Pre – Production
    1. Video Treatment
    2. Video Storyboard
    3. Casting
    4. Location scout
    5. Schedule
    6. Logistics
    7. Crew
    8. Voiceover Script / Copy
  2. Production
    1. Production Management
    2. Set Design
    3. Styling
    4. Special Effects
    5. Audio
    6. Light
    7. Voiceover Recording
    8. Sound Recording
  3. Post- Production
    1. Video Edit
    2. VFX
    3. Video Formats
    4. Motion Graphics
    5. Voiceover
    6. Sound
      1. Edit
      2. SFX
    7. Music
      1. Stock
      2. Original
Package Design
  1. Concept & Ideation
  2. Product Naming
  3. Product Identity
  4. Product Positioning
  5. Label Design
  6. Symbol Design
  7. Insert Design
  8. Copywriting
  9. Creative Copy
  10. Catch / Tagline
  11. Illustration
  12. Iconography
  13. Infographics
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup

The Hardware Product – Interior Lighting

The Product Design & Features

The Product Concept

The Product & Lifestyle

The Interior Lighting Product 

YF Presents – The beBEAM Movie

The Production Log

The Story

Inspired by YOKOHAMA

The colors of Yokohama

Me & beBEAM Lifestyle 

The Website
The Packaging Prototype Mockups