INTRO

Clenergy is an international renewable energy company with nearly 400 employees on four continents with headquarters in Australia.

INPUT 

Clenergy has joined the PV Expo Tradeshow in Tokyo. We need to set the tone of voice, look and feel, which reflects the brand values. The booth should be reusable. While the show is on, we need to shoot a friendly testimonial video.

OUTPUT 

Clenergy presented itself in the joyful format of “Trade post at junction joint”. Format led visitors to stop and explore.
The video resulted in testimonial/infotainment driven PR material.
We explored and pushed the possibility for the direction of the brand look & feel to evolve with the beat of times.

SCOPE  

Print Design
  1. Information Architecture
  2. Information Hierarchy
  3. Design Layout
  4. Print Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
  5. Copywriting
  6. Transliteration
  7. Copy Localization
Trade Show
  1. Management
    1. Venue Communication
    2. Project Management
    3. Logistics
  2. Concept & Ideation
  3. Trade Show Booth Design
    1. Consumer Journey
    2. Consumer Navigation
  4. Communication Design
    1. Information Hierarchy
    2. Information Architecture
  5. Design Application
    1. On Brand Design
    2. Infographics Assets
    3. Photography Assets
    4. Graphics Assets
    5. Layout Design
  6. Copywriting
    1. Body Copy JP / EN
    2. Creative Copy JP / EN
  7. Build
    1. Panels procurement
    2. Items & Furniture procurement
    3. Assembly on the spot
    4. Disassembly
    5. Logistics & Distribution
Video Production
  1. Pre – Production
    1. Video Treatment
    2. Video Storyboard
    3. Casting
    4. Location scout
    5. Schedule
    6. Logistics
    7. Crew
    8. Voiceover Script / Copy
  2. Production
    1. Production Management
    2. Set Design
    3. Styling
    4. Special Effects
    5. Audio
    6. Light
    7. Voiceover Recording
    8. Sound Recording
  3. Post- Production
    1. Video Edit
    2. VFX
    3. Video Formats
    4. Motion Graphics
    5. Voiceover
    6. Sound
      1. Edit
      2. SFX
    7. Music
      1. Stock
      2. Original
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup

Clenergy @ PV EXPO.
A Solar & Sustainability trade show.
We demonstrate what’s new. In all clean & energetic style. The Clenergy way.

Clenergy has joined the PV Expo trade-show in Tokyo. The aim is to present the company and its product in an accessible and lead nurturing way.

We need to set the tone of voice, friendly and conversational. Look and feel, which supports the desire and reflects the brand values while exploring the possibility of shifting towards a modern and brisk approach.

The novelty in desire is that the booth should be reusable. That fact will drive the decision making in selecting suppliers from print to manufacture towards the actual booth assembly. While the show is on, we need the anchor and the crew to shoot a friendly testimonial video. Somewhat heterogenous scope, never mind, the well-set brand values and intend will drive the exec.

1. The Brochure Cover Art

2. The Tradeshow Booth Design

3. The Tradeshow Testimonial Video & Photos

1. The Brochure Cover Art

2. The Tradeshow Booth Design

We build the booth deliberately at the junction—at the joint where the paths meet and the visitors stop for a chat or full-blown presentation.

🤗

“Just say hi.”

 

Sketch > Ideate > Design > Execute

Clenergy presented itself and its product portfolio at the PV Expo in Tokyo. The look & feel reflected the brand identity, from colours to messaging. “Trade post at junction joint” format proved viable and thriving – where the colourful and “call to talk”, a conversation inducing character of the setup, led visitors to stop and explore. The video, which took the testimonial format, was anchored by a professional TV anchor, which resulted in testimonial/infotainment driven PR material. Besides that, the brochure cover design exercise explored the possibility for the new direction of the brand look & feel and coms. Evolve with the beat of times.

Reusable

1️⃣ Build

2️⃣ Exhibit 

3️⃣ Fold 

🔄 Use Again

Ready!

👌✌️🤚👍
Success!

Busy!
🥰😃🤩🤔

3. The Testimonial Video

EN Subtitles Version

JP Subtitles Version