Wall’s is a major ice cream portfolio brand of Unilever.


Conceptualize and design a 3D Point of Sale banner to promote various Wall’s products.


Development of a flat-packed design that is pre-folded and cut, enabling easy assembly by the retailer at the point-of-sale. Once assembled, the result is a 3D embossed ice cream as the POS.


Product Design
  1. Design Consulting
  2. Concept & Ideation
  3. Product Design
  4. Portfolio Segmentation
  5. Product SKU Tier
  6. Product Photography
The 3D Structural Design for POS Banner
Flat to 3D – Structural Design Approach
The Banner Visual Designs
The Banner Structural Designs and Folding Principles
The Visuals
The Process