INTRO
Fiat, the Italian automotive brand that sponsored a tennis exhibition match in Tokyo.
INPUT
Create a visual identity for the exhibition match and the following event. Apply the visual identity across multiple marketing touchpoints including posters, brochures, OHO billboards, in-store display, and window-display wrap.
OUTPUT
An eye-catching, energetic and vibrant identity was delivered and applied across all required touch-points including event posters, showroom visuals, billboard ads, merchandise, event invitation flyer.
SCOPE
Visual Identity
- Concept & Ideation
- Creative Direction
- Design Direction
- Naming & Domain
- Logo Design
- Logo Manual
- Design Look & feel
- Key Visual Design
- Visual Identity Standards Manual
- Guidelines
- System
- Digital Version JP/EN
- Print Version JP/EN
- Visual Identity Assets
- Company Stationery
- Business Cards
- Letterhead and envelope
- PPT Template
- Invoice Format
- Proposal Sheet
- Presentation Deck
- On Brand Mascot / Character
- Digital Assets
- Print Assets
- Company Stationery
- Design Application
DTP & Prepress
- Design Digitalisation
- Design Processing for print
- The 3D Structural design
- Concept & Ideation
- Flat Design
- Die Cut Design
- Design Visualization
- 3D Design Visualization
- 3D Design Mockup
The Concept
![](https://yf.agency/wp-content/uploads/2017/09/concept-4-Dynamic-01.png)
![](https://yf.agency/wp-content/uploads/2017/09/Concept-3-Friendly-01-01-01.png)
![](https://yf.agency/wp-content/uploads/2017/09/Concept1-01.png)
![](https://yf.agency/wp-content/uploads/2017/09/Concept2-Photo-Treatment-01-01.png)
![](https://yf.agency/wp-content/uploads/2017/09/Typography-01-1.png)
The Key Visual
![](https://yf.agency/wp-content/uploads/2017/09/key-visual-01.png)
The Posters
![](https://yf.agency/wp-content/uploads/2017/09/Poster-0943-5-2017-05-12-1.png)
![](https://yf.agency/wp-content/uploads/2017/09/Poster-0943-4-2017-05-12-1.png)
![](https://yf.agency/wp-content/uploads/2017/09/Poster-0943-3-2017-05-12-1.png)
![](https://yf.agency/wp-content/uploads/2017/09/Poster-0943-1-2017-05-12-1.png)
![](https://yf.agency/wp-content/uploads/2017/09/Poster-0943-2-2017-05-12-1.png)
The Application
![](https://yf.agency/wp-content/uploads/2017/09/Banner-0456-2013-10-16.png)
![](https://yf.agency/wp-content/uploads/2017/09/Billboard-0045-2013-10-16.png)
![](https://yf.agency/wp-content/uploads/2017/09/Poster-0121-2013-10-15.png)
![](https://yf.agency/wp-content/uploads/2017/09/Bag-0541-2013-10-16.png)
![](https://yf.agency/wp-content/uploads/2017/09/Poster-0420-2013-10-16.png)
![](https://yf.agency/wp-content/uploads/2017/09/LED_st11.png)
![](https://yf.agency/wp-content/uploads/2017/09/Print-0694-2017-05-12-1.png)
![](https://yf.agency/wp-content/uploads/2017/09/Flyer-0360-2013-10-15.png)
![](https://yf.agency/wp-content/uploads/2017/09/Storefront-0480-2013-10-16.png)
![](https://yf.agency/wp-content/uploads/2017/09/545355_284775898304957_1023676356_n.jpg)
![](https://yf.agency/wp-content/uploads/2017/09/156556_284775281638352_1327682580_n.jpeg)
![](https://yf.agency/wp-content/uploads/2017/09/3698_468294716526384_1628806483_n.jpeg)
![](https://yf.agency/wp-content/uploads/2017/09/Print-0625-2017-05-12-1.png)