Moonride is a multimedia festival, which showcases the artist’s works across music, dance, theatre, visual arts, and literature. The Festival’s leitmotif theme is that of a Meteorite. The events take place in Slovakia in the city Cassovia ( Košice ).


To create the concept and design of the visual identity to support the meteorite leitmotif and expression artistic culture.


The result is a modern and cutting edge visual appeal that positions Moonride and the city of Cassovia as a cultural leader in the region. Cassovia has since maintained the premium position as one of the European Capitals of Culture. The leader in the area.


Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
Print Design
  1. Information Architecture
  2. Information Hierarchy
  3. Design Layout
  4. Print Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Infographics
  5. Copywriting
  6. Transliteration
  7. Copy Localization
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup
The Concept

Meteorite Košice 

On an icy February night in 2010, a piece of cosmic matter, its orbit closer to Jupiter than Mars, landed in the frozen fields surrounding Košice, its light illuminating the dark skies in between the tower-blocks as people watched the Olympic ice-hockey finals on their TVs. Meteorite Košice, as it came to be known in the astronomical circles, sent ripples of excitement through them as the most distant identified piece of cosmic matter to land on Earth.

Moonride / 7

Each year Moonride, the contemporary arts festival showcasing recent work in music, dance, theatre, visual arts and literature, chooses a cosmos-related theme as its leitmotif. In the year 2015 Moonride did explore the Meteorite Košice and the various human and cosmic phenomena associated with it. That piece of cosmic matter significant for the festival happened to be the centre piece of the Visual Identity. Whole visual treatment revolves around and evolves of the Meteorite it self.

The Key Visual
The Visual Identity System of  the Moonride / 7

Whole visual treatment revolves around and evolves of the Meteorite it self. We translated the meteorite to the visual language, using the graphical expression, and metaphor, and pushing further into the minimal thin line net like outlined silhouettes. Then the combination of the graphics & the images ( photos ) made an interesting combination. Tense, supporting, joyful combination. Layouts were the consequence of well-set rules and appropriate choice of designed assets. This mix resulted in an ownable, recognisable and unique visual communication system. Plenty of printed and digital materials were designed and used, prior, during the festival and after.

Festival Newspaper
Programme Pamphlet
Festival Campaign – Report Pamphlet
Meteorit Kosice