ARMA Speed produces performance car tuning parts for the car customization and after parts market. A global brand headquartered in Taiwan, having offices in China, Japan, USA, Germany, etc. ARMA Speed specializes in Hyperflow carbon intake systems and excels in high-end brake caliper kits, aerodynamic body kits, exhaust valve systems, and high-performance air filters.


ARMA Speed requested a brand overhaul and brand integrated product design to set the positioning statement of their future business and outpace competitors as a modern cutting edge manufacturer of cool and appealing car accessories and products.


Product design of a sharp-edged, racy and sleek design was delivered despite the limitations of the alloy casting process. This was a key to segmenting two tiers of Arma products. Sharp edges for high end and dull edges for the entry-level product. The signature and characteristic trapezoid shape of the brake were then promoted to the level of branding by integration into the company logo as then used on all marketing and packaging.


Brand Development
  1. Brand Consulting
  2. Brand Strategy
  3. Concept & Ideation
  4. Brand Image
  5. Brand Design
  6. Brand Statements
  7. Key Visual Design
  8. Creative Copy JP / EN
  9. Brand Tagline JP / EN
  10. Design Application
  11. Brand Asset
    1. Print Design Assets
    2. Digital Design Assets
    3. Motion Design Assets
    4. Video Design Assets
  12. Brand Video
  13. On Brand Video
  14. Product Benefits Video
  15. Social Media Content
    1. HERO
    2. HUB
    3. HYGIENE
Package Design
  1. Concept & Ideation
  2. Product Naming
  3. Product Identity
  4. Product Positioning
  5. Label Design
  6. Symbol Design
  7. Insert Design
  8. Copywriting
  9. Creative Copy
  10. Catch / Tagline
  11. Illustration
  12. Iconography
  13. Infographics
Product Design
  1. Design Consulting
  2. Concept & Ideation
  3. Product Design
  4. Portfolio Segmentation
  5. Product SKU Tier
  6. Product Photography
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup

The Concept

The Product
The Photography
The Packaging
The Color Range