Cypris, the well-established brand of designed personal accessories, explores the segment of the eco-friendly reusable shopping bag. Cypris is releasing the product under sub-brand Morpho. The preliminary work in progress name was chosen as eco-bag.


To design an attractive product. The go-to accessory, with the eco-friendly yet fashion item like quality. The item should be always handy to replace the omnipresence of eco-unfriendly plastic bags. The product design and package design should appeal to Japanese consumers.


YF delivered a variety of designs inspired by the Tokyo street culture and perception of trendiness. Three designs went into production, and then to the shops and retail places.


Product Design
  1. Design Consulting
  2. Concept & Ideation
  3. Product Design
  4. Portfolio Segmentation
  5. Product SKU Tier
  6. Product Photography
Package Design
  1. Concept & Ideation
  2. Product Naming
  3. Product Identity
  4. Product Positioning
  5. Label Design
  6. Symbol Design
  7. Insert Design
  8. Copywriting
  9. Creative Copy
  10. Catch / Tagline
  11. Illustration
  12. Iconography
  13. Infographics
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup