INTRO

Burns & Factory is a Tokyo-based manufacturer of quality fabrics, garment designer and apparel brand.

INPUT 

Starting from the existing logo, Burns & Factory requested development of the brand’s supporting visual identity and assets. This was to be used in the Burns & Factory Tokyo trade show exhibition and website design.

OUTPUT 

A full treatment of the brand’s visual identity elements including website design, product catalogue, and trade booth design.

SCOPE  

Trade Show
  1. Concept & Ideation
  2. Trade Show Booth Design
    1. Consumer Journey
    2. Consumer Navigation
  3. Communication Design
    1. Information Hierarchy
    2. Information Architecture
  4. Design Application
    1. On Brand Design
    2. Infographics Assets
    3. Photography Assets
    4. Graphics Assets
    5. Layout Design
  5. Copywriting
    1. Body Copy JP / EN
    2. Creative Copy JP / EN
Website Design
  1. Digital Strategy
    1. Wireframe Design
    2. Navigation Design
    3. Responsive Design
  2. Design Layout
    1. User-Centric Search Design
    2. Information Architecture
    3. Information Hierarchy
    4. Conversion Flow
  3. On Brand Design
  4. Digital Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Motion Graphic
  5. Copywriting JP / EN
Print Design
  1. Information Architecture
  2. Information Hierarchy
  3. Design Layout
  4. Print Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Infographics
  5. Copywriting
  6. Transliteration
  7. Copy Localization
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup
Exhibition Design
The Website
The Print
Behind The Scenes