INTRO
FOTOCO is an On-Demand digital/physical product for customers to upload photos from SNS services, like Instagram, and print on the FOTOCO glass frame. FOTOCO is a fun gift that is produced by Wallcolor®, the novelty and designer product in the marketplace.
INPUT
Product naming and design of a fun and playful visual identity for the FOTOCO, photo printing service. Creation of all copywriting, visual assets, packaging, e-commerce enabled website. FOTOCO should look and feel like a part of the Wallcolor® product family.
OUTPUT
FOTOCO identity underlying concept is a celebration of our lives and memories. A modular graphical concept allows for the playful and varied layout of the logo identity. FOTOCO supporting visuals were created to enforce a lifestyle and designer gift category product that can blend into any contemporary interior, making it a perfect gift for loved ones.
SCOPE
Brand Development
- Brand Consulting
- Brand Strategy
- Concept & Ideation
- Brand Image
- Brand Design
- Brand Statements
- Key Visual Design
- Creative Copy JP / EN
- Brand Tagline JP / EN
- Design Application
- Brand Asset
- Print Design Assets
- Digital Design Assets
- Motion Design Assets
- Video Design Assets
- Brand Video
- On Brand Video
- Product Benefits Video
- Social Media Content
- HERO
- HUB
- HYGIENE
Visual Identity
- Concept & Ideation
- Creative Direction
- Design Direction
- Naming & Domain
- Logo Design
- Logo Manual
- Design Look & feel
- Key Visual Design
- Visual Identity Standards Manual
- Guidelines
- System
- Digital Version JP/EN
- Print Version JP/EN
- Visual Identity Assets
- Company Stationery
- Business Cards
- Letterhead and envelope
- PPT Template
- Invoice Format
- Proposal Sheet
- Presentation Deck
- On Brand Mascot / Character
- Digital Assets
- Print Assets
- Company Stationery
- Design Application
Website Design
- Digital Strategy
- Wireframe Design
- Navigation Design
- Responsive Design
- Design Layout
- User-Centric Search Design
- Information Architecture
- Information Hierarchy
- Conversion Flow
- On Brand Design
- Digital Design Assets
- Photography
- Graphic
- Infographic
- Iconography
- Motion Graphic
- Copywriting JP / EN
Website Integration
- Domain & Server
- Content Management System (CMS) Setup
- App Wireframing
- v.1 UX/UI
- v.2 UX/UI
- Web App Development
- Mobile App Development
- E-Commerce Integration
- Consulting
- International Solution
- Local Solution
- Custom Solution
- Custom Image Upload Engine
- Third-Party SaaS integration
Package Design
- Concept & Ideation
- Product Naming
- Product Identity
- Product Positioning
- Label Design
- Symbol Design
- Insert Design
- Copywriting
- Creative Copy
- Catch / Tagline
- Illustration
- Iconography
- Infographics
DTP & Prepress
- Design Digitalisation
- Design Processing for print
- The 3D Structural design
- Concept & Ideation
- Flat Design
- Die Cut Design
- Design Visualization
- 3D Design Visualization
- 3D Design Mockup
![](https://yf.agency/wp-content/uploads/2019/03/FOTOCO-21.png)
![](https://yf.agency/wp-content/uploads/2019/03/A38I65302.png)
![](https://yf.agency/wp-content/uploads/2019/03/A38I6550-Edit.png)
![](https://yf.agency/wp-content/uploads/2019/03/A38I6560-blank1.png)
The custom made upload system
![](https://yf.agency/wp-content/uploads/2019/03/Display-0639-3-2019-03-15.png)
![](https://yf.agency/wp-content/uploads/2019/03/Display-0639-1-2019-03-15.png)
![](https://yf.agency/wp-content/uploads/2019/03/Display-0639-2-2019-03-15.png)
The Imagery Assets
![](https://yf.agency/wp-content/uploads/2019/03/KV1.jpg)
![](https://yf.agency/wp-content/uploads/2019/03/A38I5730.jpg)
![](https://yf.agency/wp-content/uploads/2019/03/ONLY-ONE-GIFT1.png)
![](https://yf.agency/wp-content/uploads/2019/03/KV4.jpg)
![](https://yf.agency/wp-content/uploads/2019/03/KV3-2.jpg)
The Website
![](https://yf.agency/wp-content/uploads/2019/03/FOTOCO.png)
![](https://yf.agency/wp-content/uploads/2019/03/Display-0641-8-2019-03-15.png)
![](https://yf.agency/wp-content/uploads/2019/03/Display-0634-4-2019-03-15_1.png)
![](https://yf.agency/wp-content/uploads/2019/03/Display-0634-5-2019-03-15.png)
![](https://yf.agency/wp-content/uploads/2019/03/Display-0634-2019-03-15.png)
![](https://yf.agency/wp-content/uploads/2019/03/Display-0641-9-2019-03-15_1.png)
![](https://yf.agency/wp-content/uploads/2019/03/Display-0634-3-2019-03-15.png)
![](http://yoroshiku.staging.wpengine.com/wp-content/uploads/2019/03/Display-0641-6-2019-03-15_1_2.png)
The Packaging Prototype Mockups
![](https://yf.agency/wp-content/uploads/2019/03/Plus-Box-8008-10-10-10-10-4-2019-03-22_1.png)
![](https://yf.agency/wp-content/uploads/2019/03/3.2.png)
![](https://yf.agency/wp-content/uploads/2019/03/3.png)
![](https://yf.agency/wp-content/uploads/2019/03/Open-Green.png)
![](https://yf.agency/wp-content/uploads/2019/03/3..png)
![](https://yf.agency/wp-content/uploads/2019/09/DSCF6700.png)
![](https://yf.agency/wp-content/uploads/2019/03/2z.png)
![](https://yf.agency/wp-content/uploads/2019/09/DSCF6742.png)
![](https://yf.agency/wp-content/uploads/2019/09/img_fotoco_04_1.jpg)
![](https://yf.agency/wp-content/uploads/2019/09/img_fotoco_07_1.jpg)
![](https://yf.agency/wp-content/uploads/2019/09/download-1.jpg)