INTRO

BonJour Bon is one of the many bakers in the local Tokyo district of Kichijoji. Breads are parbaked in their centralized kitchen and then delivered for final baking at their many locations.

INPUT 

BonJour Bon needed a strategy to appeal to their target customers. Families are buying fresh baked goods for their loved ones.

OUTPUT 

BonJour Bon received a product highlights campaign street flyer designed to bring customers from the street to the store. Once in the store, BonJour Bon was delivered in-store video showing behind the scenes baking footage from the central kitchen, an all-stars lineup feature for favorite products. Delivery was purposeful and reflected a simple merchant attitude which worked for demographics by delivering a warm and down-to-earth straightforward brand.

SCOPE  

Print Design
  1. Information Architecture
  2. Information Hierarchy
  3. Design Layout
  4. Print Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Infographics
  5. Copywriting
  6. Transliteration
  7. Copy Localization
Video Production
  1. Pre – Production
    1. Video Treatment
    2. Video Storyboard
    3. Casting
    4. Location scout
    5. Schedule
    6. Logistics
    7. Crew
    8. Voiceover Script / Copy
  2. Production
    1. Production Management
    2. Set Design
    3. Styling
    4. Special Effects
    5. Audio
    6. Light
    7. Voiceover Recording
    8. Sound Recording
  3. Post- Production
    1. Video Edit
    2. VFX
    3. Video Formats
    4. Motion Graphics
    5. Voiceover
    6. Sound
      1. Edit
      2. SFX
    7. Music
      1. Stock
      2. Original
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup
Printed Ad – Poster / Citylight
The promotional video content