INTRO

Makers Revolution is a joint venture project of independent Tokyo companies with make it happen attitude. The Makers.

INPUT 

Design the identity, visual culture, and identity for the Makers Revolution project. Be fresh, creative and free.

OUTPUT 

The Makers Revolution visual identity concept was created to be bright, colorful and free, based on a flexible system of elements and colors. The brand assets allow a unique look each time applied across a website, exhibitions, posters, etc. The design is scalable and accommodative.

SCOPE  

Brand Development
  1. Brand Consulting
  2. Brand Strategy
  3. Concept & Ideation
  4. Brand Image
  5. Brand Design
  6. Brand Statements
  7. Key Visual Design
  8. Creative Copy JP / EN
  9. Brand Tagline JP / EN
  10. Design Application
  11. Brand Asset
    1. Print Design Assets
    2. Digital Design Assets
    3. Motion Design Assets
    4. Video Design Assets
  12. Brand Video
  13. On Brand Video
  14. Product Benefits Video
  15. Social Media Content
    1. HERO
    2. HUB
    3. HYGIENE
Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
Website Design
  1. Digital Strategy
    1. Wireframe Design
    2. Navigation Design
    3. Responsive Design
  2. Design Layout
    1. User-Centric Search Design
    2. Information Architecture
    3. Information Hierarchy
    4. Conversion Flow
  3. On Brand Design
  4. Digital Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Motion Graphic
  5. Copywriting JP / EN
Website Integration
  1. Domain & Server
  2. Content Management System (CMS) Setup
  3. App Wireframing
    1. v.1 UX/UI
    2. v.2 UX/UI
  4. Web App Development
  5. Mobile App Development
  6. E-Commerce Integration
    1. Consulting
    2. International Solution
    3. Local Solution
  7. Custom Solution
    1. Custom Image Upload Engine
    2. Third-Party SaaS integration
Print Design
  1. Information Architecture
  2. Information Hierarchy
  3. Design Layout
  4. Print Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Infographics
  5. Copywriting
  6. Transliteration
  7. Copy Localization
Trade Show
  1. Concept & Ideation
  2. Trade Show Booth Design
    1. Consumer Journey
    2. Consumer Navigation
  3. Communication Design
    1. Information Hierarchy
    2. Information Architecture
  4. Design Application
    1. On Brand Design
    2. Infographics Assets
    3. Photography Assets
    4. Graphics Assets
    5. Layout Design
  5. Copywriting
    1. Body Copy JP / EN
    2. Creative Copy JP / EN
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup
The Website
The Visual Identity – Concept / Strategy / Execution
Bamboo Expo 2013 – The Trade Show – Key Visual
Bamboo Expo 2013 – The Trade Show – Exhibited Flagship Products
Bamboo Expo 2013 – The Trade Show – Plan
Bamboo Expo 2013 – The Trade Show – Photos
Bamboo Expo 2014 – The Trade Show – Key Visual