INTRO

Quchy is a VC backed startup that provides a community-curated restaurant bookmarking and recommendation engine.

INPUT 

Design of the visual identity system, logo, brand character, colors, and appeal. Full visual treatment and design of the Quchy app UI/UX, as well as an investment pitch deck.

OUTPUT 

Full delivery of the visual identity, logo and character, assets and guidelines, as well as multiple iterations of the app UX/UI. The investment deck design, strategy, angle, and flow.

SCOPE  

Brand Development
  1. Brand Consulting
  2. Brand Strategy
  3. Concept & Ideation
  4. Brand Image
  5. Brand Design
  6. Brand Statements
  7. Key Visual Design
  8. Creative Copy JP / EN
  9. Brand Tagline JP / EN
  10. Design Application
  11. Brand Asset
    1. Print Design Assets
    2. Digital Design Assets
    3. Motion Design Assets
    4. Video Design Assets
  12. Brand Video
  13. On Brand Video
  14. Product Benefits Video
  15. Social Media Content
    1. HERO
    2. HUB
    3. HYGIENE
Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
Campaign
  1. Campaign Creative
    1. Concept & Ideation
    2. Campaign Key Visual
    3. Campaign Design Formats
    4. Campaign Design Guidelines
  2. Campaign Assets
    1. Photography
    2. Graphic
    3. Video
    4. Infographic
    5. Social Media Assets
  3. Campaign Drumbeat
    1. Planning
    2. Scheduling
  4. Activation
    1. Event
    2. Sampling
    3. Programming
Website Design
  1. Digital Strategy
    1. Wireframe Design
    2. Navigation Design
    3. Responsive Design
  2. Design Layout
    1. User-Centric Search Design
    2. Information Architecture
    3. Information Hierarchy
    4. Conversion Flow
  3. On Brand Design
  4. Digital Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Motion Graphic
  5. Copywriting JP / EN
Website Integration
  1. Domain & Server
  2. Content Management System (CMS) Setup
  3. App Wireframing
    1. v.1 UX/UI
    2. v.2 UX/UI
  4. Web App Development
  5. Mobile App Development
  6. E-Commerce Integration
    1. Consulting
    2. International Solution
    3. Local Solution
  7. Custom Solution
    1. Custom Image Upload Engine
    2. Third-Party SaaS integration
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup

The Quchy Service Concept

The Quchy App v1.
The App Design – User Interface v1.
The Website – Meet Quchy Service – App Splash Site
The Quchy – Mobile App v2.
The Quchy – Web App v2.
The Quchy Character – Mr.Quchy
The Social Media
The Print – Stationery, Stickers, PR Letter …