“Make it happen” is an introduction for Japanese companies that want to expand their marketing efforts and businesses outside of Japan. Starting with the core questions of WHY-HOW-WHAT, Make It Happen introduces fundamental concepts of a marketing lead organization [common internationally] as opposed to a sales lead organization [common in Japan].


The task was to create an approachable and quick reading business book designed to engage and inspire corporate Japan’s C Suite executives and decision makers. The ultimate goal is to reform crucial questions related to the fundamentals of marketing and branding in Japan.


The result is a fresh light looking book cover – layout and illustrations in both English and Japanese language. The illustrations assets were animated, to enhance the digital version of the book – The E-book.


Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
Book Design
  1. Cover Design
  2. Look & Feel
  3. Print Design
    1. Print Version JP/EN
    2. Print Assets
    3. Static Illustrations
  4. E-book Design
    1. Digital Version JP/EN
    2. Digital Assets
    3. Animated Illustrations
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup
Why? How? What?
The Book Design & Illustration
Book & eBook