INTRO

Garde is an international architecture and interior design company based in Tokyo with offices in Osaka, Hong Kong, Singapore, Milan, Paris, New York, and Los Angeles. Garde offers consulting, creative design and coordination services in retail, residential, hospitality, F&B, office, entertainment, public, and healthcare facilities. Garde currently services clients in Asia and Europe.

INPUT 

Garde requested an overhaul and evolution of the Garde visual identity system. The design and corporate identity system must represent the values and reflect the sophistication and conceptual work of international architectural practice to firmly position Garde as an industry leader.

OUTPUT 

Garde received an evolution of their identity based on the existing logo and brand color. A visual system got developed. The concept is based on an abstracted map of Garde global offices. This abstract form was then applied to the identity based on the delivery of an application usage guideline. New sales brochures were then designed, produced and delivered.

SCOPE  

Brand Development
  1. Brand Consulting
  2. Brand Strategy
  3. Concept & Ideation
  4. Brand Image
  5. Brand Design
  6. Brand Statements
  7. Key Visual Design
  8. Creative Copy JP / EN
  9. Brand Tagline JP / EN
  10. Design Application
  11. Brand Asset
    1. Print Design Assets
    2. Digital Design Assets
    3. Motion Design Assets
    4. Video Design Assets
  12. Brand Video
  13. On Brand Video
  14. Product Benefits Video
  15. Social Media Content
    1. HERO
    2. HUB
    3. HYGIENE
Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup
THE CONCEPT
THE KEY VISUAL
THE VISUAL IDENTITY MANUAL
THE STATIONARY
THE CORPORATE BROCHURE
THE WEBSITE