INTRO

Wallcolor is launching the internet video storage and stream service.  The name of the product will be beSTREAM. 

INPUT 

The beSTREAM name consists of  “be” as part of the ecosystem of the other products the company runs. “Stream” to make clear what the product is about. The product needs a visual identity.   

OUTPUT 

A new visual identity & brand world definition. A playful and consumable brand. It fits within the category Software as a Service. The “be” respects the continuity and the ecosystem of the wallcolor portfolio while has its own voice and feel—a joyful brand set to interact with the consumer space and audience.

SCOPE  

Brand Development
  1. Brand Consulting
  2. Brand Strategy
  3. Concept & Ideation
  4. Brand Image
  5. Brand Design
  6. Brand Statements
  7. Key Visual Design
  8. Creative Copy JP / EN
  9. Brand Tagline JP / EN
  10. Design Application
  11. Brand Asset
    1. Print Design Assets
    2. Digital Design Assets
    3. Motion Design Assets
    4. Video Design Assets
  12. Brand Video
  13. On Brand Video
  14. Product Benefits Video
  15. Social Media Content
    1. HERO
    2. HUB
    3. HYGIENE
Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup

THE OBJECTIVE

The Visual Identity is connected to the legacy brands & services loosely, NOT COMPLICATED. 

Wallcolor

    1. beBEAM
    2. FOTOCO

We are creating the standalone service, which gets the learning from the beBEAM visual Identity while keeps the total autonomy of expression.

The learning of visual appeal from beBEAM is very loose.

We will be exploring the conceptual directions:

VISUAL CONNECTION 

    1. Use the same “be” as it is in beBEAM and translate it to beSTREAM, where the connection with beBEAM is on the level of the visual form of “be” – Visual Connection 

VOCAL CONNECTION

    1. Come up with an entirely new or renowned way of how to work with “be” in beSTREAM, and the connection with the beBEAM stays only on the level of the word be – Vocal Connection
    2. BeStream Service Logo 

This exercise aims to create an engaging logo + visual identity system that will represent the new and innovative streaming service beSTREAM.

    1. Static Logo: At first, the focus will go towards the design of the logo.
    2. Motion Logo: Secondly, a screen streaming service logo has to have the motion design quality.

Explore to discover

Discovery Journey

–
Explore

Arrive to discovery

–
Design to iterate.
–
Do it again.
–
Arrive.

 

Heureka - found it.

The "be" World

The Logo

The Visual Identity

    • Unified Image
    • Versatile expression
    • Variability

The Service

The "be" World

May the stream 

with you.