Wow – Kombucha

INTRO Wow-Kombucha drink by Wow-Foods Inc. is a popular healthy drink in the United States and Europe. Wow-Foods introduces the kombucha to Japan. A fermented vegetable beverage made by fermenting tea. INPUT  Wow-Foods Inc. needed to set the correct positioning, brand...

Wow Fruits

INTRO Wow-Juice from Wow-Foods Inc. is a cold pressed, Fair Trade fruit juice with tightly controlled procurement and point-of-origin. The cold press process ensures that juice is fresher than anything on the market. INPUT  Wow-Foods Inc. needed to set the correct...

Cypris Morpho

INTRO Cypris, the well-established brand of designed personal accessories, explores the segment of the eco-friendly reusable shopping bag. Cypris is releasing the product under sub-brand Morpho. The preliminary work in progress name was chosen as eco-bag. INPUT  To...