INTRO

Clean&Protect®, a Taiwanese company launched its product SafeTouch™. SafeTouch is an alcohol-free hand sanitizer. 

INPUT 

Develop the Clean&Protect® corporate identity and SafeTouch™ flagship product identity. Design and apply brand design to product packaging.

OUTPUT 

Delivery of visually integrated company & product identities conceives a coherent appeal for consumers.

 

SCOPE  

Brand Development
  1. Brand Consulting
  2. Brand Strategy
  3. Concept & Ideation
  4. Brand Image
  5. Brand Design
  6. Brand Statements
  7. Key Visual Design
  8. Creative Copy JP / EN
  9. Brand Tagline JP / EN
  10. Design Application
  11. Brand Asset
    1. Print Design Assets
    2. Digital Design Assets
    3. Motion Design Assets
    4. Video Design Assets
  12. Brand Video
  13. On Brand Video
  14. Product Benefits Video
  15. Social Media Content
    1. HERO
    2. HUB
    3. HYGIENE
Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
Copywriting
  1. Body Copy JP / EN
  2. Creative Copy JP / EN
  3. Copy Localisation
    1. International Copy Transliteration
    2. JP Copy Transliteration
Package Design
  1. Concept & Ideation
  2. Product Naming
  3. Product Identity
  4. Product Positioning
  5. Label Design
  6. Symbol Design
  7. Insert Design
  8. Copywriting
  9. Creative Copy
  10. Catch / Tagline
  11. Illustration
  12. Iconography
  13. Infographics
Print Design
  1. Information Architecture
  2. Information Hierarchy
  3. Design Layout
  4. Print Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Infographics
  5. Copywriting
  6. Transliteration
  7. Copy Localization
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup
The Product
The 4 Pack Insert – Print
The T-Shirts