INTRO

Kazumasa Kawasaki is a high-end health spa and food supplement company based in Tokyo.

INPUT 

Kazumasa Kawasaki recognized that their logo alone would not achieve the sophistication required to support the brand positioning both in Japan or abroad. The request was to overhaul the brand identity, copywriting, website and deliver brand guidelines to establish the look and the feel of all brand touch-points for their future business expansion.

OUTPUT 

A balance of European elegance and Japanese “WA” concept was combined to express a classic, simple upscale image which would appeal to, and intrigue the affluent clientele of Kazumasa Kawasaki.

SCOPE  

Brand Development
  1. Brand Consulting
  2. Brand Strategy
  3. Concept & Ideation
  4. Brand Image
  5. Brand Design
  6. Brand Statements
  7. Key Visual Design
  8. Creative Copy JP / EN
  9. Brand Tagline JP / EN
  10. Design Application
  11. Brand Asset
    1. Print Design Assets
    2. Digital Design Assets
    3. Motion Design Assets
    4. Video Design Assets
  12. Brand Video
  13. On Brand Video
  14. Product Benefits Video
  15. Social Media Content
    1. HERO
    2. HUB
    3. HYGIENE
Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
Website Design
  1. Digital Strategy
    1. Wireframe Design
    2. Navigation Design
    3. Responsive Design
  2. Design Layout
    1. User-Centric Search Design
    2. Information Architecture
    3. Information Hierarchy
    4. Conversion Flow
  3. On Brand Design
  4. Digital Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Motion Graphic
  5. Copywriting JP / EN
Website Integration
  1. Domain & Server
  2. Contents Management System (CMS) Setup
  3. App Wireframing
    1. v.1 UX/UI
    2. v.2 UX/UI
  4. Web App Development
  5. Mobile App Development
  6. E-Commerce Integration
    1. Consulting
    2. International Solution
    3. Local Solution
  7. Custom Solution
    1. Custom Image Upload Engine
    2. Third-Party SaaS integration
Event / Activation Production
  1. Pre-Production
    1. Venue Selection
    2. Budgeting
    3. Programming
    4. Communication Design
      1. Concept & Ideation
      2. On Brand Design
      3. Printed Materials
        1. Banners
        2. Invitations
      4. Digital Materials
        1. Presentation
        2. E-Mail Invitation
        3. Management
        4. Database Build
    5. Presenter Casting
    6. Talent Casting
    7. Script
    8. The Usage Rights
  2. Production
    1. Event Management
    2. Event Photography
    3. Event Video
  3. Post-Production
    1. Event Photography
    2. Event Video
    3. Event Report
Video Production
  1. Pre – Production
    1. Video Treatment
    2. Video Storyboard
    3. Casting
    4. Location scout
    5. Schedule
    6. Logistics
    7. Crew
    8. Voiceover Script / Copy
  2. Production
    1. Production Management
    2. Set Design
    3. Styling
    4. Special Effects
    5. Audio
    6. Light
    7. Voiceover Recording
    8. Sound Recording
  3. Post- Production
    1. Video Edit
    2. VFX
    3. Video Formats
    4. Motion Graphics
    5. Voiceover
    6. Sound
      1. Edit
      2. SFX
    7. Music
      1. Stock
      2. Original
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup
The Audit & Strategy
Visual Identity Renewal
The Product Photography & Retouch
The Websites – Le Sape de Kazumasa Kawasaki ( Layouts )
The Event Video

The Backdrop Design

The Event