INTRO

DJ equipment retailer and online store.

INPUT 

djcenter.sk recognized the value of a strong identity that would appeal to music industry professionals and make them stand out from competitors.

OUTPUT 

A fresh and bold visual identity system was developed for djcenter.sk. The brand is immediate and memorable to any viewer, and the system is flexible enough to accommodate future business growth or diversification. djcenter.sk is now the go-to retailer in Slovakia.

SCOPE  

Brand Development
  1. Brand Consulting
  2. Brand Strategy
  3. Concept & Ideation
  4. Brand Image
  5. Brand Design
  6. Brand Statements
  7. Key Visual Design
  8. Creative Copy JP / EN
  9. Brand Tagline JP / EN
  10. Design Application
  11. Brand Asset
    1. Print Design Assets
    2. Digital Design Assets
    3. Motion Design Assets
    4. Video Design Assets
  12. Brand Video
  13. On Brand Video
  14. Product Benefits Video
  15. Social Media Content
    1. HERO
    2. HUB
    3. HYGIENE
Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
Website Design
  1. Digital Strategy
    1. Wireframe Design
    2. Navigation Design
    3. Responsive Design
  2. Design Layout
    1. User-Centric Search Design
    2. Information Architecture
    3. Information Hierarchy
    4. Conversion Flow
  3. On Brand Design
  4. Digital Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Motion Graphic
  5. Copywriting JP / EN
Campaign
  1. Campaign Creative
    1. Concept & Ideation
    2. Campaign Key Visual
    3. Campaign Design Formats
    4. Campaign Design Guidelines
  2. Campaign Assets
    1. Photography
    2. Graphic
    3. Video
    4. Infographic
    5. Social Media Assets
  3. Campaign Drumbeat
    1. Planning
    2. Scheduling
  4. Activation
    1. Event
    2. Sampling
    3. Programming
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup
The Identity 
The Brand Tag Line
The Identity Manual
The Magazine Ad
T-Shirts
The Brand Life
The Business Cards
The Website Sign In
The Website E-Shop
Midnight
4 / Midnight
2 / Morning
3 / Evening
Midnight
1 / Noon
The Social Network
Midnight
The Misc
Midnight