INTRO

Clenergy is an international renewable energy company with nearly 400 employees on four continents with headquarters in Australia.

INPUT

Clenergy has joined the PV Expo Tradeshow in Tokyo. We need to set the tone of voice, look and feel, which reflects the brand values. The booth should be reusable. While the show is on, we need to shoot a friendly testimonial video.

OUTPUT

Clenergy presented itself in the joyful format of “Trade post at junction joint”. Format led visitors to stop and explore.
The video resulted in testimonial/infotainment driven PR material.
We explored and pushed the possibility for the direction of the brand look & feel to evolve with the beat of times.

SCOPE

Print Design

Information Architecture
Information Hierarchy
Design Layout
Print Design Assets
1. Photography
2. Graphic
3. Infographic
4. Iconography
Copywriting
Transliteration
Copy Localization

Trade Show

Management
1. Venue Communication
2. Project Management
3. Logistics
Concept & Ideation
Trade Show Booth Design
1. Consumer Journey
2. Consumer Navigation
Communication Design
1. Information Hierarchy
2. Information Architecture
Design Application
1. On Brand Design
2. Infographics Assets
3. Photography Assets
4. Graphics Assets
5. Layout Design
Copywriting
1. Body Copy JP / EN
2. Creative Copy JP / EN
Build
1. Panels procurement
2. Items & Furniture procurement
3. Assembly on the spot
4. Disassembly
5. Logistics & Distribution

Video Production

Pre – Production
1. Video Treatment
2. Video Storyboard
3. Casting
4. Location scout
5. Schedule
6. Logistics
7. Crew
8. Voiceover Script / Copy
Production
1. Production Management
2. Set Design
3. Styling
4. Special Effects
5. Audio
6. Light
7. Voiceover Recording
8. Sound Recording
Post- Production
1. Video Edit
2. VFX
3. Video Formats
4. Motion Graphics
5. Voiceover
6. Sound
  1. Edit
  2. SFX
7. Music
  1. Stock
  2. Original

DTP & Prepress

Design Digitalisation
Design Processing for print
The 3D Structural design
1. Concept & Ideation
2. Flat Design
3. Die Cut Design
Design Visualization
1. 3D Design Visualization
2. 3D Design Mockup

Clenergy @ PV EXPO.
A Solar & Sustainability trade show.
We demonstrate what’s new. In all clean & energetic style. The Clenergy way.

Clenergy has joined the PV Expo trade-show in Tokyo. The aim is to present the company and its product in an accessible and lead nurturing way.

We need to set the tone of voice, friendly and conversational. Look and feel, which supports the desire and reflects the brand values while exploring the possibility of shifting towards a modern and brisk approach.

The novelty in desire is that the booth should be reusable. That fact will drive the decision making in selecting suppliers from print to manufacture towards the actual booth assembly. While the show is on, we need the anchor and the crew to shoot a friendly testimonial video. Somewhat heterogenous scope, never mind, the well-set brand values and intend will drive the exec.

1. The Brochure Cover Art

2. The Tradeshow Booth Design

3. The Tradeshow Testimonial Video & Photos

1. The Brochure Cover Art

2. The Tradeshow Booth Design

We build the booth deliberately at the junction—at the joint where the paths meet and the visitors stop for a chat or full-blown presentation.

🤗

“Just say hi.”

Sketch > Ideate > Design > Execute

Clenergy presented itself and its product portfolio at the PV Expo in Tokyo. The look & feel reflected the brand identity, from colours to messaging. “Trade post at junction joint” format proved viable and thriving – where the colourful and “call to talk”, a conversation inducing character of the setup, led visitors to stop and explore. The video, which took the testimonial format, was anchored by a professional TV anchor, which resulted in testimonial/infotainment driven PR material. Besides that, the brochure cover design exercise explored the possibility for the new direction of the brand look & feel and coms. Evolve with the beat of times.