ventures
YF Originals: Production & business
Step into the world of YF Original, where we proudly showcase our in-house produced media content. Discover a curated collection of ventures in production and business, each showcasing our dedication to excellence and creativity.
our brands
We proud with our innovative brands that share our vision for excellence.
cake team spirit
Imagine cycling jerseys that don’t just perform—they tell a story. Cake Team Spirit is all about designing custom jerseys that are as bold and unique as the riders wearing them. These aren’t just jerseys; they’re a statement of identity, blending cutting-edge performance with eye-catching design. Each piece is meticulously crafted to make you stand out on the road, turning every ride into a celebration of style, spirit, and unity.
soudesune
What if a t-shirt could spark a conversation? Soudesune takes everyday fashion to the next level with witty and culturally clever phrases that capture the spirit of the moment. It’s more than just a brand — it’s a statement of humor, culture, and style. Each piece is carefully designed to be comfortable and stylish while showcasing the playful side of modern culture. Every shirt is a wink to those who get the joke, making you part of an inside conversation.
nihonichi
Step into a world where tradition meets innovation. NIHONICHI is a curated journey into the heart of Japanese culture, offering experiences and products you won’t find in a guidebook. From hands-on workshops to discovering hidden crafts, NIHONICHI invites you to explore Japan’s most authentic yet modern side. It’s about uncovering the ‘New heritage’ — a fresh take on centuries-old customs, made accessible and exciting for a global audience.
production
Explore our videos
Edo Shoubou
The Edo Firemanship Preservation Association
About the Project
Unboxing 300 years of firefighter history. The untold story: Firefighters in the Edo era were the heroes of their time. They had to fight fires without modern technology, running into burning buildings to save lives. Their history was a mystery until very recently, when a documentary was released about them. The only catch? It was in Japanese.
But now, with the power of AI, this documentary has been dubbed in English and is available to a wider audience than ever before. The story is not just about fighting fires but about humanity, selflessness, and bravery. With this documentary, we gain a deep understanding of the importance of tradition, the values we hold dear, and the sacrifices made by our predecessors.
The history of Edo-era firefighters speaks to us today, inspiring us to be better citizens and keepers of the peace. Watch it now and let the legacy of these heroes inspire you.
Credits
Concept & Direction
Design Assets
YFKK
Special Thanks
江戸消防記念会
Director
Risa Sasaki
Camera Operator
Daigo Fujiwara
Carl Stella
Jayce Ong
Gordon Pace
Editing
Daigo Fujiwara
Sound interview
Steven LeFever
Japanese:
English:
YF Original x Erik Sille
The launch of Erik Sille’s new video called “The Immense Calm”
About the Project
YF Original proudly presents the launch of Erik Sille’s new video, “The Immense Calm.” Dive into Erik’s artistic journey and explore the unique energy he finds in Tokyo, blending tradition with contemporary creativity. Don’t miss this exclusive insight into one of Central Europe’s most remarkable artists!
Credits
Production agency
YFKK
Music
Secret Weapon by Evgeny Barbyuzha
Special Thanks
Erik Sille
Director
Carla Castillo
Produced
Brano Beres
Edited
Joel Mulder
Color & Sound
Joel Mulder
Photography
Jayce Ong
Joel Mulder
Camera assistant
Bas Sangers
Japanese:
English:
HOPE FOR TOMORROW
Ikebukuro Mitake Shrine
About the Project
In these passing moments of our everyday lives everyone should have somebody to lean on. Sometimes we get too busy with our daily lives and tend to forget about our friends, family, and our loved ones who are always there for us.
«Hope for Tomorrow» is a short movie about the desire to leave something to our future generations. The movie focuses on the people of Ikebukuro who are the backbone of the Mitake shrine. Mitake Shrine Toho Mutsumi group unveiled an owl sculpture — a legacy for the future.
This is our message to the people of today and to the people of the future.
Credits
Concept & Direction
YFKK
Director
Roman Kasei
Camera Operator
Roman Kasei
Margaux Benini
Drone Operator
Shinichiro Makita
Editing
Roman Kasei
VFX/Colorgrading
Manu Michel
Sound interview
Thomas C Deane
Sound design
Music Arrangement
Sound design
16p Studio
Calligraphy
Akira Hayama
MY COFFEE MY STYLE
Coffeehouse Nishiya – Kohei Nishiya
About the Project
«My Coffee My Style» is something you’ll come across often when visiting Coffeehouse Nishiya.
Coffeehouse Nishiya is more than a simple coffee shop loved by its regulars and the locals of East Shibuya, it is also a staple for the coffee industry and the coffee lovers. Its influence reaches far and wide and it attracts people from all walks of life, regardless of industries, nationality or demographics.
The man at the center of it is Kohei Nishiya, some call him «Barista Nishiya» or even «Coffee Master». But after spending some time at Coffeehouse Nishiya, you’ll soon realize that this is only one side of him.
In this 5-parts docu-series we take a look at what makes him who he is, from his friends to the people he admires and respect and to the people he influences and who are looking up to him.
Why is it that people are drawn to him? What makes Coffeehouse Nishiya so special? and Why is it that a phrase as simple as «My Coffee My Style» has so much meaning for him?
Credits
Concept & Direction
YFKK
Music
Secret Weapon by Evgeny Barbyuzha
Special Thanks
Erik Sille
Director
Carla Castillo
Produced
Brano Beres
Edited
Joel Mulder
Color & Sound
Joel Mulder
Photography
Jayce Ong
Joel Mulder
Camera assistant
Bas Sangers