INTRO

FUKUDA is a well-renowned manufacturer of electrocardiographs, patient monitoring systems from Japan. While sales are “strong” in the Japanese market, Fukuda recognized that a new international sales strategy was needed to better engage with overseas markets and competitors.

INPUT 

YF received input concerning branding, marketing, and online infrastructure, identifying the process, strategy, and steps required to build Fukuda international sales and compete against the intense competition in global markets.

OUTPUT 

Audit and competitor gap analysis encompassing international sales websites, distributor and corporate intranets, Fukuda branding and messaging. Stakeholder workshops and interviews with senior management and distributors to identify the business processes as well as customer sales and support pain points that could be addressed by upgraded online infrastructure and marketing. Refreshing of the Fukuda logo, additional of a secondary color palette, brand visual assets, brand vision & mission statement, and development of corporate identity guidelines. Fukuda international sales website and intranet scope development, wire-framing, design, and development with integration of 3rd-party business process applications BOX and Zendesk for enhanced workflow productivity. Medica 2017, Trade show booth design.

SCOPE  

Audit
  1. Stakeholder Workshop
  2. Stakeholder Interview
  3. Competitor Analysis
  4. Strategy Consulting
Brand Development
  1. Brand Consulting
  2. Brand Strategy
  3. Concept & Ideation
  4. Brand Image
  5. Brand Design
  6. Brand Statements
  7. Key Visual Design
  8. Creative Copy JP / EN
  9. Brand Tagline JP / EN
  10. Design Application
  11. Brand Asset
    1. Print Design Assets
    2. Digital Design Assets
    3. Motion Design Assets
    4. Video Design Assets
  12. Brand Video
  13. On Brand Video
  14. Product Benefits Video
  15. Social Media Content
    1. HERO
    2. HUB
    3. HYGIENE
Copywriting
  1. Body Copy JP / EN
  2. Creative Copy JP / EN
  3. Copy Localisation
    1. International Copy Transliteration
    2. JP Copy Transliteration
Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
Website Design
  1. Digital Strategy
    1. Wireframe Design
    2. Navigation Design
    3. Responsive Design
  2. Design Layout
    1. User-Centric Search Design
    2. Information Architecture
    3. Information Hierarchy
    4. Conversion Flow
  3. On Brand Design
  4. Digital Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Motion Graphic
  5. Copywriting JP / EN
Website Integration
  1. Domain & Server
  2. Content Management System (CMS) Setup
  3. App Wireframing
    1. v.1 UX/UI
    2. v.2 UX/UI
  4. Web App Development
  5. Mobile App Development
  6. E-Commerce Integration
    1. Consulting
    2. International Solution
    3. Local Solution
  7. Custom Solution
    1. Custom Image Upload Engine
    2. Third-Party SaaS integration
Trade Show
  1. Concept & Ideation
  2. Trade Show Booth Design
    1. Consumer Journey
    2. Consumer Navigation
  3. Communication Design
    1. Information Hierarchy
    2. Information Architecture
  4. Design Application
    1. On Brand Design
    2. Infographics Assets
    3. Photography Assets
    4. Graphics Assets
    5. Layout Design
  5. Copywriting
    1. Body Copy JP / EN
    2. Creative Copy JP / EN
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup
The Audit & Strategy
The Audit & Strategy – Projects

The Brand Identity Renovation – Brand Statement – Mission & Vision

The Brand Identity Renovation  – Visual Identity – Colors
The Brand Identity Renovation  – Visual Identity – Logo ( International Version )
The Brand Identity Renovation  – Application – Infographic / Posters / Visuals
The Renovated Brand Identity Application  – Web Portal – Full Responsive
The Renovated Brand Identity Application  – Tradeshow Booth – Medica 2016