Emmi-dent® is a German manufacturer of ultrasonic toothbrushes. Emmi-Dent® technology uses high-frequency ultrasonic waves to deliver better, brush free oral care for people, as well as Emmi-pet® for pets.


Design and development of the Emim-Dent Japan website and online shop including Japanese copywriting and language localization. Deployment of a social media campaign to drive and maintain the brand and product awareness.


Design and development of the Emmi-dent® website and online store, structured and localized to fit Japan market. Delivery of a social media campaign, which utilized the power of numerous brand ambassadors. Emmi-dent® Japan got empowered with the tools and initial push for a go-to-market in the red ocean of Japanese oral hygiene products. A friendly, professional and confident image does support user’s benefits, clinical data and testimonials to educate and convert customers about a new product category in dental hygiene.


Website Design
  1. Digital Strategy
    1. Wireframe Design
    2. Navigation Design
    3. Responsive Design
  2. Design Layout
    1. User-Centric Search Design
    2. Information Architecture
    3. Information Hierarchy
    4. Conversion Flow
  3. On Brand Design
  4. Digital Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Motion Graphic
  5. Copywriting JP / EN
Website Integration
  1. Domain & Server
  2. Content Management System (CMS) Setup
  3. App Wireframing
    1. v.1 UX/UI
    2. v.2 UX/UI
  4. Web App Development
  5. Mobile App Development
  6. E-Commerce Integration
    1. Consulting
    2. International Solution
    3. Local Solution
  7. Custom Solution
    1. Custom Image Upload Engine
    2. Third-Party SaaS integration
  1. Body Copy JP / EN
  2. Creative Copy JP / EN
  3. Copy Localisation
    1. International Copy Transliteration
    2. JP Copy Transliteration
  1. Campaign Creative
    1. Concept & Ideation
    2. Campaign Key Visual
    3. Campaign Design Formats
    4. Campaign Design Guidelines
  2. Campaign Assets
    1. Photography
    2. Graphic
    3. Video
    4. Infographic
    5. Social Media Assets
  3. Campaign Drumbeat
    1. Planning
    2. Scheduling
  4. Activation
    1. Event
    2. Sampling
    3. Programming
The Website
The Shoppify
The Social Media Engagement / Copywriting / Management