INTRO

SUNPOWER USA, the listed company Nasdaq: SPWR made the move to strengthen its presence in Japan. There was s a need for thorough localisation starting with the operation and reaching towards the localised market presence, with the tailored brand and designed materials to support the marketing and sales.

INPUT 

The call for localised presence. The first strategy, then execution. The unified thread of the presence in Japan. What works overseas, does not apply in Japan, and vice versa. The differences in business conduct need an agile and to the point strategy and execution.  

OUTPUT 

YF formed a method. Start from the core, brand guidelines, and then localize the assets to end up localizing the materials and overall presence. Digital or physical. Verbal or visual. The true power of strategic thinking followed by visual communication materialized yet again.

SCOPE  

Audit
  1. Stakeholder Workshop
  2. Stakeholder Interview
  3. Competitor Analysis
  4. Strategy Consulting
Brand Development
  1. Brand Consulting
  2. Brand Strategy
  3. Concept & Ideation
  4. Brand Image
  5. Brand Design
  6. Brand Statements
  7. Key Visual Design
  8. Creative Copy JP / EN
  9. Brand Tagline JP / EN
  10. Design Application
  11. Brand Asset
    1. Print Design Assets
    2. Digital Design Assets
    3. Motion Design Assets
    4. Video Design Assets
  12. Brand Video
  13. On Brand Video
  14. Product Benefits Video
  15. Social Media Content
    1. HERO
    2. HUB
    3. HYGIENE
Copywriting
  1. Body Copy JP / EN
  2. Creative Copy JP / EN
  3. Copy Localisation
    1. International Copy Transliteration
    2. JP Copy Transliteration
Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
Website Design
  1. Digital Strategy
    1. Wireframe Design
    2. Navigation Design
    3. Responsive Design
  2. Design Layout
    1. User-Centric Search Design
    2. Information Architecture
    3. Information Hierarchy
    4. Conversion Flow
  3. On Brand Design
  4. Digital Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Motion Graphic
  5. Copywriting JP / EN
Website Integration
  1. Domain & Server
  2. Content Management System (CMS) Setup
  3. App Wireframing
    1. v.1 UX/UI
    2. v.2 UX/UI
  4. Web App Development
  5. Mobile App Development
  6. E-Commerce Integration
    1. Consulting
    2. International Solution
    3. Local Solution
  7. Custom Solution
    1. Custom Image Upload Engine
    2. Third-Party SaaS integration
Trade Show
  1. Concept & Ideation
  2. Trade Show Booth Design
    1. Consumer Journey
    2. Consumer Navigation
  3. Communication Design
    1. Information Hierarchy
    2. Information Architecture
  4. Design Application
    1. On Brand Design
    2. Infographics Assets
    3. Photography Assets
    4. Graphics Assets
    5. Layout Design
  5. Copywriting
    1. Body Copy JP / EN
    2. Creative Copy JP / EN
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup

The Band Localisation

The Brand Identity Renovation / Loicalisation

Visual Identity – Logo ( International Version )

The Localization Strategy [ from top-down ]

The step by step – Building the pyramid of influence

Step 1:

Localise your brand rules

Step 2:

Follow the brand rules  & localise the assets you use to design and execute the communication.

Step 3:

Design your materials. Make them local, and do business in Japan.

Ready for the 360° Marketing Touchpoints Execution

The Brand Guidelines

Localized & Third Party User Rules ( Dealer Guidelines )

The Brand Assets 

Localized & New Assets to support the strong presence in the Japanese market

The Brand Touchpoints – Marketing Materials & Tools 

The Brand Marketing

Use the localised assets, and get to maintain the strong presence in the Japanese market