INTRO

THE HACIENDA OISO electronic & music dance festival. The heritage of electronic music event format from Manchester UK comes to Japan.

INPUT 

Music event branding and promotion material, including video, were required for the local Tokyo event.

OUTPUT 

Hacienda Oiso music festival got dressed into an old/new combining modern retro-future image. We based this localized identity on the concept which combines the visual culture of the legacy Hacienda format, and the over joyous colorfulness of Japan. Bring the color and set it free. The festival hosted unexpected attendance, and it was a great success.

SCOPE  

Brand Development
  1. Brand Consulting
  2. Brand Strategy
  3. Concept & Ideation
  4. Brand Image
  5. Brand Design
  6. Brand Statements
  7. Key Visual Design
  8. Creative Copy JP / EN
  9. Brand Tagline JP / EN
  10. Design Application
  11. Brand Asset
    1. Print Design Assets
    2. Digital Design Assets
    3. Motion Design Assets
    4. Video Design Assets
  12. Brand Video
  13. On Brand Video
  14. Product Benefits Video
  15. Social Media Content
    1. HERO
    2. HUB
    3. HYGIENE
Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
Campaign
  1. Campaign Creative
    1. Concept & Ideation
    2. Campaign Key Visual
    3. Campaign Design Formats
    4. Campaign Design Guidelines
  2. Campaign Assets
    1. Photography
    2. Graphic
    3. Video
    4. Infographic
    5. Social Media Assets
  3. Campaign Drumbeat
    1. Planning
    2. Scheduling
  4. Activation
    1. Event
    2. Sampling
    3. Programming

The Identity Aplications – Posters