INTRO

The Real Meat Society is a farm-to-table butcher shop in Prague. Chef Paul is a local celebrity chef, and he ensures all meat is locally sourced at fair prices, making this a sustainable community butcher’s shop.

INPUT 

A fresh, fun and community feeling brand identity for the Real Meat Society retail experience.

OUTPUT 

Delivery of a lively and fun brand that reflected the community and sustainable farm-to-table values of the founder.

SCOPE  

Brand Development
  1. Brand Consulting
  2. Brand Strategy
  3. Concept & Ideation
  4. Brand Image
  5. Brand Design
  6. Brand Statements
  7. Key Visual Design
  8. Creative Copy JP / EN
  9. Brand Tagline JP / EN
  10. Design Application
  11. Brand Asset
    1. Print Design Assets
    2. Digital Design Assets
    3. Motion Design Assets
    4. Video Design Assets
  12. Brand Video
  13. On Brand Video
  14. Product Benefits Video
  15. Social Media Content
    1. HERO
    2. HUB
    3. HYGIENE
Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
Website Design
  1. Digital Strategy
    1. Wireframe Design
    2. Navigation Design
    3. Responsive Design
  2. Design Layout
    1. User-Centric Search Design
    2. Information Architecture
    3. Information Hierarchy
    4. Conversion Flow
  3. On Brand Design
  4. Digital Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Motion Graphic
  5. Copywriting JP / EN
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup

How it lives in the world!

How the logo is built.

The Website