INTRO

A Prague-based IT consulting firm.

INPUT 

As an IT consulting company iQuest, recognized the need to substantially differentiate themselves to stand out in the crowded market of IT service providers. As a forward-thinking team, it was essential to express their creative approach to IT solutions, to escape the competitive herd. iQuest requested an identity that would represent their core values and differentiated, innovative approach to IT solutions.

OUTPUT 

During our brand workshop, iQuest stakeholders articulated their value delivery as a process of design thinking based on connecting people, skills, tasks and tools. Connecting these dots forms the basis of iQuest consulting and client services value delivery. The iQuest identity was developed to demonstrate how an organization can obtain fresh energy by improving design thinking to culture and solutions.

SCOPE  

Brand Development
  1. Brand Consulting
  2. Brand Strategy
  3. Concept & Ideation
  4. Brand Image
  5. Brand Design
  6. Brand Statements
  7. Key Visual Design
  8. Creative Copy JP / EN
  9. Brand Tagline JP / EN
  10. Design Application
  11. Brand Asset
    1. Print Design Assets
    2. Digital Design Assets
    3. Motion Design Assets
    4. Video Design Assets
  12. Brand Video
  13. On Brand Video
  14. Product Benefits Video
  15. Social Media Content
    1. HERO
    2. HUB
    3. HYGIENE
Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
Website Design
  1. Digital Strategy
    1. Wireframe Design
    2. Navigation Design
    3. Responsive Design
  2. Design Layout
    1. User-Centric Search Design
    2. Information Architecture
    3. Information Hierarchy
    4. Conversion Flow
  3. On Brand Design
  4. Digital Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Motion Graphic
  5. Copywriting JP / EN
The Concept
The iQuest Logo
The Website
The T-Shirt & Key Visual / Poster