INTRO

AIRBUGGY is Japan’s pre-eminent manufacturer of high-end strollers and multipurpose buggies. Buggies for baby, pet, and shopping.

INPUT 

AIRBUGGY requested positioning as a high-end Japanese lifestyle brand with an international feeling that would appeal to both Japanese and international audiences. A campaign supported by new brand and marketing assets was required to promote the seasonal collection of new diversified and segmented products in the lineup. Branding and communications should highlight and communicate versatile use and high fashion sense to build product and brand awareness both in Japan and new markets abroad.

OUTPUT 

Delivery of brand assets, visual communication concept, the campaign with key visuals and creative adaption guidelines. The development was based on Airbuggy’s “MOVE WITH YOURS” tagline and resulted in brand identity assets that compliment the Airbuggy logo. This was then applied across marketing assets, including in-store graphics, product catalog, brand marketing video, functional video written, directed and produced by YF. Due to the particularly enthusiastic reception of the functional video by the consumers, the company experienced an increase in domestic sales soon after the campaign launch.

SCOPE  

Brand Development
  1. Brand Consulting
  2. Brand Strategy
  3. Concept & Ideation
  4. Brand Image
  5. Brand Design
  6. Brand Statements
  7. Key Visual Design
  8. Creative Copy JP / EN
  9. Brand Tagline JP / EN
  10. Design Application
  11. Brand Asset
    1. Print Design Assets
    2. Digital Design Assets
    3. Motion Design Assets
    4. Video Design Assets
  12. Brand Video
  13. On Brand Video
  14. Product Benefits Video
  15. Social Media Content
    1. HERO
    2. HUB
    3. HYGIENE
Visual Identity
  1. Concept & Ideation
  2. Creative Direction
  3. Design Direction
  4. Naming & Domain
  5. Logo Design
  6. Logo Manual
  7. Design Look & feel
  8. Key Visual Design
  9. Visual Identity Standards Manual
    1. Guidelines
    2. System
    3. Digital Version JP/EN
    4. Print Version JP/EN
  10. Visual Identity Assets
    1. Company Stationery
      1. Business Cards
      2. Letterhead and envelope
      3. PPT Template
      4. Invoice Format
      5. Proposal Sheet
      6. Presentation Deck
    2. On Brand Mascot / Character
    3. Digital Assets
    4. Print Assets
  11. Design Application
Trade Show
  1. Concept & Ideation
  2. Trade Show Booth Design
    1. Consumer Journey
    2. Consumer Navigation
  3. Communication Design
    1. Information Hierarchy
    2. Information Architecture
  4. Design Application
    1. On Brand Design
    2. Infographics Assets
    3. Photography Assets
    4. Graphics Assets
    5. Layout Design
  5. Copywriting
    1. Body Copy JP / EN
    2. Creative Copy JP / EN
Campaign
  1. Campaign Creative
    1. Concept & Ideation
    2. Campaign Key Visual
    3. Campaign Design Formats
    4. Campaign Design Guidelines
  2. Campaign Assets
    1. Photography
    2. Graphic
    3. Video
    4. Infographic
    5. Social Media Assets
  3. Campaign Drumbeat
    1. Planning
    2. Scheduling
  4. Activation
    1. Event
    2. Sampling
    3. Programming
Video Production
  1. Pre – Production
    1. Video Treatment
    2. Video Storyboard
    3. Casting
    4. Location scout
    5. Schedule
    6. Logistics
    7. Crew
    8. Voiceover Script / Copy
  2. Production
    1. Production Management
    2. Set Design
    3. Styling
    4. Special Effects
    5. Audio
    6. Light
    7. Voiceover Recording
    8. Sound Recording
  3. Post- Production
    1. Video Edit
    2. VFX
    3. Video Formats
    4. Motion Graphics
    5. Voiceover
    6. Sound
      1. Edit
      2. SFX
    7. Music
      1. Stock
      2. Original
Photo Production
  1. Pre-Production
    1. Talent Casting
    2. Location Scout
    3. Location Permits
    4. Budgeting
    5. Logistics
  2. Production
    1. Hair Style
    2. Fashion Design
    3. Appeal
    4. Transportation
    5. Catering
  3. Post-Production
    1. Photo Retouch
    2. Photo Formats
    3. Photo Assets
    4. Photo Montage
Print Design
  1. Information Architecture
  2. Information Hierarchy
  3. Design Layout
  4. Print Design Assets
    1. Photography
    2. Graphic
    3. Infographic
    4. Iconography
    5. Infographics
  5. Copywriting
  6. Transliteration
  7. Copy Localization
DTP & Prepress
  1. Design Digitalisation
  2. Design Processing for print
  3. The 3D Structural design
    1. Concept & Ideation
    2. Flat Design
    3. Die Cut Design
  4. Design Visualization
    1. 3D Design Visualization
    2. 3D Design Mockup

The New Brand Tag Line Set Visual

The Key Visuals

Precisely set rules for the campaign and beyond visuals

The design format guidelines

The Product & Lifestyle Photos

The Brand Movie

The Product Function Movie

The Daikanyama Window Display