Wow – Kombucha

Wow – Kombucha

INTRO Wow-Kombucha drink by Wow-Foods Inc. is a popular healthy drink in the United States and Europe. Wow-Foods introduces the kombucha to Japan. A fermented vegetable beverage made by fermenting tea. INPUT  Wow-Foods Inc. needed to set the correct positioning, brand...
Wow Fruits

Wow Fruits

INTRO Wow-Juice from Wow-Foods Inc. is a cold pressed, Fair Trade fruit juice with tightly controlled procurement and point-of-origin. The cold press process ensures that juice is fresher than anything on the market. INPUT  Wow-Foods Inc. needed to set the correct...
AIRBUGGY

AIRBUGGY

INTRO AIRBUGGY is Japan’s pre-eminent manufacturer of high-end strollers and multipurpose buggies. Buggies for baby, pet, and shopping. INPUT  AIRBUGGY requested positioning as a high-end Japanese lifestyle brand with an international feeling that would appeal...
Runway

Runway

INTRO A Tokyo-based consulting platform – marketing & communications professionals that help Japanese business takeoff outside Japan. Runway develops English-based marketing communications and branding for Japanese companies to address the needs of...
Color Zoom Journal

Color Zoom Journal

INTRO Color Zoom is a trendsetter in hair design and styling. The Color Zoom Journal is their bulletin for up to date industry information and techniques. The journal and it’s content does work as a B2B2C aggregator. INPUT  Color Zoom outlined their need for a printed...
Davidoff

Davidoff

INTRO Davidoff, the Imperial Tobacco portfolio luxury brand considered entry to the Japan market. INPUT  Davidoff maintains the position as a luxury brand that targets affluent consumers worldwide. Davidoff’s intuition suggested that in Japan, the position and target...
Hacienda

Hacienda

INTRO THE HACIENDA OISO electronic & music dance festival. The heritage of electronic music event format from Manchester UK comes to Japan. INPUT  Music event branding and promotion material, including video, were required for the local Tokyo event. OUTPUT ...
iQuest

iQuest

INTRO A Prague-based IT consulting firm. INPUT  As an IT consulting company iQuest, recognized the need to substantially differentiate themselves to stand out in the crowded market of IT service providers. As a forward-thinking team, it was essential to express their...
Viña Galana

Viña Galana

INTRO Viña Galana is a boutique Spanish vineyard with a creative perspective on winemaking. INPUT  Collaborate with Japanese fabric designer to create a fabric inspired wine label. OUTPUT  Delivery of fabric inspired wine labels for production for Verdejo and...
djcenter

djcenter

INTRO DJ equipment retailer and online store. INPUT  djcenter.sk recognized the value of a strong identity that would appeal to music industry professionals and make them stand out from competitors. OUTPUT  A fresh and bold visual identity system was developed for...
Cypris Morpho

Cypris Morpho

INTRO Cypris, the well-established brand of designed personal accessories, explores the segment of the eco-friendly reusable shopping bag. Cypris is releasing the product under sub-brand Morpho. The preliminary work in progress name was chosen as eco-bag. INPUT  To...