INTRO
Wow-Kombucha drink by Wow-Foods Inc. is a popular healthy drink in the United States and Europe. Wow-Foods introduces the kombucha to Japan. A fermented vegetable beverage made by fermenting tea.
INPUT
Wow-Foods Inc. needed to set the correct positioning, brand name, product identity, and package design to appeal successfully to Japanese consumers.
OUTPUT
Delivery of the brand image and product packaging design reflects the values of the brand and target customer: A fair-trade product, which is made in Australia, organic and healthy drink. It is distributed by Wow-Foods Inc. and Natural Lawson in metropolitan areas across Japan.
SCOPE
Brand Development
- Brand Consulting
- Brand Strategy
- Concept & Ideation
- Brand Image
- Brand Design
- Brand Statements
- Key Visual Design
- Creative Copy JP / EN
- Brand Tagline JP / EN
- Design Application
- Brand Asset
- Print Design Assets
- Digital Design Assets
- Motion Design Assets
- Video Design Assets
- Brand Video
- On Brand Video
- Product Benefits Video
- Social Media Content
- HERO
- HUB
- HYGIENE
Package Design
- Concept & Ideation
- Product Naming
- Product Identity
- Product Positioning
- Label Design
- Symbol Design
- Insert Design
- Copywriting
- Creative Copy
- Catch / Tagline
- Illustration
- Iconography
- Infographics
DTP & Prepress
- Design Digitalisation
- Design Processing for print
- The 3D Structural design
- Concept & Ideation
- Flat Design
- Die Cut Design
- Design Visualization
- 3D Design Visualization
- 3D Design Mockup
































